Software designer and design leader partnering with founders to shape product direction and build memorable digital products.
Shortcut2019 — Present
Project management platform for software teams to plan, track, and ship products. I lead design across core planning workflows, navigation, the design system, and brand evolution.
Guided.ai2022 - Present
Design systems are hard to build, and maintaining documentation is even harder. I founded this tool to make the process simple and seamless.
Ryanair2015 — 2016
One of Europe’s largest airline booking platforms with over 1.3M daily visitors. I researched and redesigned key booking flows, contributing to a 16% increase in bookings.
Innerstrength Health2018 — 2019
FitTech platform for prescribing and monitoring personalised exercise programs. Improved UX flows and designed more engaging product experiences.
Swrve2016 — 2018
Customer engagement platform used by major brands for mobile marketing. I helped evolve the product from mobile messaging to a full omnichannel marketing platform while building and scaling Swrve’s design system.
Physio Plan2019
A startup I founded to help physiotherapists create personalised rehabilitation plans for patients — quickly and without the paperwork.
Piply2018
A web app for ordering chef-crafted meals for delivery, featured as Silicon Republic’s Start-up of the Week.
iCabbiAdd year here.
Taxi booking and fleet dispatch platform. I helped bring new ideas to life through simplified UX and refined visual design.
West Coast Studio2024
Built an eCommerce art auction platform that helps sellers easily catalogue artwork while creating a refined browsing experience for buyers discovering art.